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Growth & Digital

Paid media engineered around profitable growth, not vanity metrics.

Paid media strategy, campaign structuring, creative testing, measurement and optimization across approved channels.

SIGMA / GROWTHPerformance Marketing
RAW DATA, FINISHED GROWTH.

Overview

Best fit

Where this service creates the most value.

Brands that need accountable acquisition, lead generation or ecommerce revenue growth.

Commercial role

Built around a business outcome.

We define the service around the decision, behavior or operating improvement it needs to create — then document deliverables, ownership, timeline and measurement before execution begins.

Sigma Extreme

What the scope can include

The exact combination is selected around your current state, internal capabilities and the first useful outcome.

01 / DELIVERABLE

Account and funnel audit

02 / DELIVERABLE

Campaign architecture

03 / DELIVERABLE

Creative testing matrix

04 / DELIVERABLE

Weekly optimization & reporting

Sigma Extreme

How we execute

A visible process keeps the work fast without turning approvals into chaos.

01

Audit

Review the current funnel, data and channel performance.

02

Plan

Prioritize the commercial opportunity and testing roadmap.

03

Activate

Launch campaigns, creative or growth improvements.

04

Optimize

Use performance signals to improve the next cycle.

Measurement framework

Agree what “better” means before the work starts.

Not every service should be judged by the same metric. We choose measures that reflect its actual role in the customer journey or operating model.

MeasureROAS / MER
MeasureCPA / CPL
MeasureConversion rate
MeasureRevenue contribution
Sigma Extreme

Relevant platforms & tools

We work with the stack that supports the journey rather than forcing a fixed toolset.

Sigma Extreme

Related case studies

Representative delivery patterns showing how this capability connects with the rest of the system.

Sigma Extreme

Performance Marketing FAQs

What is normally included in Performance Marketing?

Account and funnel audit, Campaign architecture, Creative testing matrix, Weekly optimization & reporting. The final scope is adjusted around your current systems, content, approvals and business priority.

How do you measure Performance Marketing?

We agree the useful measures before execution. Typical measures include ROAS / MER, CPA / CPL, Conversion rate, Revenue contribution.

Can this start as a focused project?

Yes. We can start with a defined first phase, prove the operating model and then expand into a managed retainer or broader connected scope.

Can Sigma Extreme work with our existing vendors or internal team?

Yes. The engagement can be designed around existing brand teams, developers, media partners, CRM owners or internal stakeholders, with responsibilities made explicit in the scope.

Performance Marketing

Request a service proposal

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