Where this service creates the most value.
Most redesigns look better and quietly lose traffic. We redesign around what already ranks and converts, then rebuild the rest.
Web & Commerce
Website Redesign Services That Keep Your Rankings and Grow Your Leads
Most redesigns look better and quietly lose traffic. We redesign around what already ranks and converts, then rebuild the rest.
SIGMA / WEBWebsite Redesign
RAW DATA, FINISHED GROWTH.
Overview
Built around a business outcome.
We define the service around the decision, behavior or operating improvement it needs to create — then document deliverables, ownership, timeline and measurement before execution begins.
When a redesign is the right call
A redesign makes sense when the site no longer matches what you sell, when it is slow on phones, when your team can't update it without a developer, or when traffic arrives but nobody calls. If the only issue is one slow page or an old hero image, you need a fix, not a redesign — and we'll tell you that.
How we redesign without losing Google traffic
- Audit what works today. We export every URL from Search Console and Analytics and flag the pages that bring in traffic, links and leads.
- Map every old URL. Each page either keeps its address or gets a 301 redirect to its closest new page. Nothing ends in a 404.
- Redesign the journey. New structure, wireframes and UI built around the questions buyers ask before they contact you.
- Rebuild for speed. Core Web Vitals in the green on mobile, compressed images, no plugin bloat.
- Relaunch with tracking. GA4 conversions for forms, calls and chat are live on day one, so you can compare before and after.
What's included
- Content and SEO audit of the current site
- Redirect map and staged launch
- New information architecture, wireframes and UI design
- Responsive development on WordPress, Shopify or a custom stack
- Google Analytics 4, Tag Manager and Search Console setup
- 30 days of post-launch monitoring for rankings and errors
Working with a US schedule
Our team works across time zones and keeps overlap hours with US Eastern and Pacific business days, so reviews and launch windows happen while you are at your desk.
Sigma Extreme
What the scope can include
The exact combination is selected around your current state, internal capabilities and the first useful outcome.
SEO & content audit
Redirect map
UX/UI redesign
Tracked relaunch
Sigma Extreme
How we execute
A visible process keeps the work fast without turning approvals into chaos.
Map
Define information, journeys, content and conversion goals.
Design
Create wireframes, UI system and responsive behavior.
Build
Develop, integrate, QA and implement measurement.
Launch
Deploy, verify and prioritize post-launch improvements.
Measurement framework
Agree what “better” means before the work starts.
Not every service should be judged by the same metric. We choose measures that reflect its actual role in the customer journey or operating model.
MeasureOrganic traffic retained
MeasureLead conversion
MeasureCore Web Vitals
MeasureBounce rate
Sigma Extreme
Relevant platforms & tools
We work with the stack that supports the journey rather than forcing a fixed toolset.
WordPressContent-led websites & publishing
FigmaProduct, UI & collaborative design
CloudflarePerformance, DNS & security
Google Analytics 4Measurement & conversion insight
HTML5Semantic, accessible page markup
CSS3Responsive layouts & styling
JavaScriptInteractive front-end behavior
TypeScriptType-safe, maintainable code
ReactComponent-based interfaces
Next.jsFast, SEO-friendly React sites
Vue.jsProgressive front-end apps
Tailwind CSSUtility-first design systems
Node.jsAPIs & server-side JavaScript
PHPCustom server-side development
LaravelRobust PHP web applications
PythonBack ends, automation & data
MySQLRelational data for web apps
PostgreSQLScalable, reliable databases
WebflowVisual, CMS-driven marketing sites
WixQuick small-business websites
SquarespaceDesign-led small sites
FramerInteractive marketing sites
ElementorVisual WordPress page building
DrupalEnterprise content management
JoomlaFlexible open-source CMS
WooCommerceWordPress ecommerce
MagentoLarge-catalog ecommerce
BigCommerceSaaS ecommerce at scale
StripeOnline payments & subscriptions
PayPalCheckout & payments
AngularEnterprise single-page apps
SvelteLightweight, fast interfaces
NuxtSEO-friendly Vue sites
AstroContent sites with near-zero JavaScript
GatsbyStatic React sites
jQueryLegacy site enhancement
BootstrapResponsive UI framework
SassMaintainable stylesheets
DjangoSecure Python web apps
FlaskLightweight Python APIs
Ruby on RailsRapid web app development
.NETMicrosoft web applications
JavaEnterprise back ends
Spring BootJava APIs & services
GoHigh-performance services
MongoDBDocument databases
FirebaseRealtime apps & auth
SupabasePostgres back end & auth
RedisCaching & queues
GraphQLFlexible APIs
StrapiHeadless CMS
ContentfulEnterprise headless CMS
SanityStructured content platform
DockerConsistent deployments
KubernetesScalable container hosting
VercelFront-end hosting & edge
NetlifyStatic & Jamstack hosting
Google CloudCloud hosting & data
DigitalOceanSimple cloud servers
GitHubVersion control & CI/CDSigma Extreme
Related case studies
Representative delivery patterns showing how this capability connects with the rest of the system.
Sigma Extreme
Website Redesign FAQs
Will a redesign hurt my SEO?
It can if URLs change without redirects or ranking content is removed. We map every old URL, keep the content that ranks and monitor Search Console for 30 days after launch.
How long does a website redesign take?
A typical small-to-mid business redesign takes 6 to 10 weeks, depending on page count, content readiness and approvals.
Can you redesign without changing our platform?
Yes. If your WordPress or Shopify setup is sound, we redesign the theme and structure and keep your existing platform and content.
How is a redesign priced?
As a fixed-scope project. After a short audit we send a written proposal with deliverables, timeline and price.
Website Redesign
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