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Representative case study / Real Estate

Project positioning, landing experience, lead generation and sales handover designed as one funnel.

Property campaigns often generate volume without enough consistency between the promise in the ad, the landing experience and what the sales team receives.

EngagementCampaign + conversion system
TimelineLaunch campaign / ongoing
Scope4 connected capabilities
ModelPhased & measurable
The challenge

Property campaigns often generate volume without enough consistency between the promise in the ad, the landing experience and what the sales team receives.

Project objectives
Create a clear project propositionImprove lead journey continuityCapture useful qualification dataMake sales follow-up faster and more contextual
The approach

A practical system, built in sequence.

Each phase creates a usable decision or output before the next layer is added.

01

Define the project message hierarchy

02

Build campaign creative and landing journey

03

Configure lead tracking and qualification fields

04

Connect handover to WhatsApp / CRM workflow

Sigma Extreme

Connected scope

The case is intentionally multi-disciplinary because the customer journey crosses more than one team.

Designed outcomes

What the operating model is meant to improve.

These are qualitative outcome areas, not fabricated client performance claims.

More consistent project presentationCleaner lead captureBetter sales contextReusable launch framework
Sigma Extreme

Platform stack

The exact stack changes by client access, current systems and approved architecture.

Meta logoMetaPaid social, campaigns & audience growthGoogle Ads logoGoogle AdsSearch, display & performance mediaWordPress logoWordPressContent-led websites & publishingWhatsApp Business logoWhatsApp BusinessCustomer journeys & automation
Representative case study: scope structure is illustrative of Sigma Extreme delivery methodology. Client-confidential names, commercial data and unapproved performance figures are intentionally not published here.
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